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ALL PROJECTS

ALLDAY GOODS

BRAND LAUNCH & PRODUCT VISUALS

THE PROBLEM

Allday Goods are a kitchenware manufacturer, leading the way in using recycled materials to create vibrant, sustainable and high-quality products. After a successful kickstarter campaign, they looked to launch their business with a new range of cooking knives. However, without their new range being physically ready and photography not being an option, they enlisted Bracki Creative to help them find a way of showcasing their new range through the use of CGI.

ALLDAY GOODS - BRAND LAUNCH & PRODUCT VISUALS
Product CGI Render Visualisation

THE SOLUTION

Scrap metal would be used to create three types of knife blade. Recycled plastic of all different colours would be melted down and moulded together to create 16 different colour combinations. In total, this resulted in 48 different knife options.

We found that being able to pick and choose between different recycled plastics was a valuable part of the customer experience.

To make this process more engaging, we decided to create 48 'carousels' that would give customers the chance to Interact with their personalised knife to get an in-depth look at what they would be buying.

Product CGI Render Visualisation
Product CGI Render Visualisation

THE RESULT

The carousels would go on to be part of a successful business launch, with customers able to fully customise their knives before buying them. We were then able to use our digital models to create product visuals that would also be featured on their new website as well as supporting their marketing campaign.

"Bracki Creative have been brilliant to work with from start to finish. Their talent and detail is second to none. We are so grateful to have connected with them, because they have transformed our business."
- Hugo Worsley, AllDay Goods

Website Example Visualisation with CGI Products
Website Example Visualisation with CGI Products
Website Example Visualisation with CGI Products
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