ALL PROJECTS
AUDI
FILM & VIRTUAL SHOWROOM
With a rapid increase in real-time applications in the automotive industry, Audi Primed was designed both as a cinematic marketing film and Virtual Showroom.
With a rapid increase in real-time applications in the automotive industry, Audi Primed was designed both as a cinematic marketing film and Virtual Showroom.
We wanted to give audiences the ability to interact with the film and customize their car throughout the experience. In order to achieve this, we developed a simple and easy to follow UI, ensuring there was enough time to make decisions as the film progressed. We also created a secondary feature called the ‘Virtual Showroom’, where users could freely orbit the car and continue to customize it at their own pace.
The content produced for Audi Primed laid the foundations for potential updates to the Virtual Showroom including a personalised digital brochure containing all design choices made by the user, along with a quote for how much the car could cost.
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