DI4D are the worlds leading 4D facial performance capture studio specialising in animation for digital doubles. After coming to the conclusion that traditional photography and videography didn’t offer enough flexibility, Bracki Creative was tasked with producing a dynamic and engaging introduction to the DI4D Head Mounted Camera (HMC) System.
Upon completing a creative workshop, we decided to produce a series of images and a product reveal film. We opted to utilise the latest real-time technology as this allowed us to quickly iterate and experiment with showing off the more complex aspects of the HMC. DI4D were invited to share their own ideas and be involved in the full creative process, with multiple drafts and a tight feedback loop allowing us to complete the project efficiently as possible.
DI4D found that the marketing material helps prospective clients quickly gain an understanding of the HMC System and its features. Coupled with a new website launch, the film and images produced have generated a significant interest in the HMC System, as well as using it to draw more attention towards their other services too.
"My experience of working with Bracki Creative was excellent. They were able to easily understand the ideas we had and bring them to life. Their willingness to iterate on the ideas we had was crucial to creating such an impressive final piece."
- Dug Green, DI4D
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